NewSpace Technology & Education
Spaceway
Branding
Product Design
Web Design
Spaceway's brand & website
NewSpace Technology & Education
Visit
Spaceway
Lay the foundation by repositioning the brand, and build everything else from there.
Spaceway, a pioneering NewSpace company based in Coimbra, is dedicated to leveraging space technology to enhance the quality of life on Earth. They focus on disruptive technology and inspiring the next generation of space explorers. Originally assigned a basic website redesign, we quickly recognized the need to clarify the brand's identity and conduct thorough groundwork. This led to an in-depth design process involving multiple Discovery sessions, allowing the brand to establish a clear identity and refine its positioning. As a result, we created a completely new website in line with the brand's refreshed image and vision. The close collaboration between the client and myself was instrumental in achieving a successful and impactful outcome.
Join the Dark side
We started by cleaning up the logo and create a brand new stylescape to work from. The new theme was a darker tone paired with bright blues and purple reminiscent of the vast cosmos. We later unfolded this base into a visual library of made-up planets and other cosmic objects, to create a custom version of the Cosmos, easily adaptable and recognizable to be part of the Spaceway universe.
Quadruple navigation levels
The first time I realised I had a tough job in hands was when I found that not only did we need a third level of navigation, in some cases, we actually needed a "hidden" forth. We can't obviously stack 4 navigation bars at the top, so a couple of alternatives were necessary.
Level 1
Level one of the navigation was a regular good old nav bar at the top of the page. We made clear distinctions between the names of the pages, specially make it clear that regular tasks to upkeep the system were under maintenance, while less visited pages on day to day usage with were under settings.
Level 2
The secondary nav bar came on below and sectioned with distinguishing names, clarifying what each page was for.
Level 3
This is less used across the admin, but in some cases we need a third level to navigate. And example of this was when we needed to clearly distinguish cryptocurrencies like we did on the funding page.
Level 4
Also on the funding page, given the need to make it as clear as possible to avoid mistake while operators fund their hot wallets, we wanted to add a somewhat "hidden" feature, that's not necessary to maintain the system, but it's definitely a "nice to have". This allowed users to dive in more deeply into something related to the page.
Putting all together
Rare were the cases in which we needed to use all 4 levels, but it did happen once or twice. The Funding page was an example of that, allowing users to enter the "hidden" section to see the funding history.
The website
I designed and build a website that would clearly convey the message that Spaceway is a technology company that builds products and solutions based on NewSpace technology. With that, they also do their part in this market by sharing their knowlegde through their world-class Academy and exciting new community.
The website
I designed and build a website that would clearly convey the message that Spaceway is a technology company that builds products and solutions based on NewSpace technology. With that, they also do their part in this market by sharing their knowlegde through their world-class Academy and exciting new community.
The website
I designed and build a website that would clearly convey the message that Spaceway is a technology company that builds products and solutions based on NewSpace technology. With that, they also do their part in this market by sharing their knowlegde through their world-class Academy and exciting new community.
A new way to override settings
A completely new override system that allow users to gradually change their settings as needed, by defining exceptions to the default values set up when installing the system. The new approach is both more complete and more modular, keeping values like commissions much more manageable, specially in larger operations.
The wizards of the Admin
Intuitive step-by-step wizards allow operators to easily enable or edit important settings without the lingering fear of very expensive mistakes.
Modular KYC
We approached Anti Money-Laundering / Know Your Customer requirements by allowing operators to be in full control, while keeping it simple and easy to understand and manage. The modular system enables the creation of fully customisable rules based on multiple dimensions: transaction amounts, volumes, velocity, and consecutive days.
The website
I designed and build a website that would clearly convey the message that Spaceway is a technology company that builds products and solutions based on NewSpace technology. With that, they also do their part in this market by sharing their knowlegde through their world-class Academy and exciting new community.
